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LoopLift
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Expressive Design System

The brand system for building in public.

LoopLift turns signals, audience momentum, beta feedback and shipped progress into one visible product loop, a warm, confident, ownable identity.

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looplift / design-tokens
Colour tokens
#123B2D
#0D2E22
#3FBF8F
#7FE7B9
#C98A2B
#F7F5EF
ShippedPlannedRisk
87
Evidence score
votes, feedback, icp_fit, effort
Brand essence

Four ideas at the heart of LoopLift.

01
Build in public
Share progress, decisions and learning as the product takes shape.
02
Grow with your audience
Turn attention into waitlist demand, feedback and beta learning.
03
Ship with evidence
Use signals, votes, feedback and roadmap data to decide what matters.
04
Close the loop
Turn shipped features into changelogs, updates and more audience trust.

The mark for momentum, feedback loops and growth.

The LoopLift mark is a continuous loop with an upward lift, progress that feeds back into audience growth. Placeholders below; swap in final SVGs anytime.

LoopLift
Primary · horizontal lockup
LoopLift
On dark
Icon mark
Monochrome
Clear space ≥ 0.5×
Min size 20px
Don’t
Don’t stretch
Don’t recolour
Don’t add shadow
Don’t rotate
Colour system

Deep forest, warm cream, one mint accent.

A disciplined, monochrome-forest palette: deep forest green leads, warm cream and raised paper hold the page, and a single mint accent (with an amber dot) does the highlighting. Tap any swatch to copy its hex.

Brand
Surface
Text & border
Typography

Instrument Sans for voice. Spline Sans Mono for signal.

Instrument Sans carries both headlines and body — confident and tight up top, plain-English and founder-friendly in the copy. Spline Sans Mono handles kickers, labels and metrics: uppercase, wide-tracked, quietly technical.

Display
Instrument Sans 700 · 44/1.05 · -0.028em
Build in public
Page heading
Instrument Sans 700 · 32px · -0.025em
Your launch loop
Section heading
Instrument Sans 700 · 22px
Next best actions
Card title
Instrument Sans 700 · 16px
Bulk export to Notion
Body
Instrument Sans 400 · 15/1.65
LoopLift turns scattered research into shareable insight, plain-English, founder-friendly copy.
Helper
Instrument Sans 400 · 13px
We email you when an item you voted for ships.
Kicker / label
Spline Sans Mono 600 · 11px · 0.2em · uppercase
Build-in-public score
Button
Instrument Sans 600 · 14px
Request an invite
Metric
Instrument Sans 700 · 24px
1,284

Clear, honest, never hype.

Say this
“Turn audience signals into product momentum.
“Build with your audience, not in the dark.
“Know what to post, who to invite, and what to build next.
“Votes are signals, not decisions.
“AI helps you prepare, but you stay in control.
Avoid this
“Autopilot your community growth.
“AI will post everywhere for you.
“Go viral instantly.
“Let AI pretend to be you.
“All-in-one AI platform for everything.

Rounded, friendly, consistent.

A single 1.9px stroke set in unified neutral enclosures, semantic colour lives in the icon, not the box. One icon per loop concept.

Discover
Publish
Waitlist
Referral
Audience
Beta
Feedback
Voting
Roadmap
Changelog
Analytics
Integrations
AI assist
Signal
Shipped

Warm product scenes, not cold dashboards.

WAITLIST
+213
LOOP COACH
Promote “Bulk export”
Soft gradients, floating UI, abstract loop lines
Founder progress made visible, warm, optimistic, human.
Do
Soft gradient panels & floating UI cards
Abstract loop lines showing progress
Warm, human, founder-friendly scenes
Simplified product dashboards
Don’t
Dark hacker visuals or code screens
Generic AI robots
Cold enterprise stock graphics
Fake social engagement counters

Motion that shows progress.

Light, fast, purposeful, and always honouring reduced-motion preferences.

1
Guide attention
Motion points the eye to what changed or what’s next.
2
Show progress
Reveals and transitions express the loop moving forward.
3
Light & fast
Short, snappy easing, never sluggish or showy.
4
Never distract
Motion supports the message; it never competes with it.
5
Respect settings
Everything honours prefers-reduced-motion.

Expressive cards, soft surfaces, large pill actions.

Metric card
1,284
Waitlist
▲ 213 / wk
Status chips
ShippedNeeds actionPlannedNewRisk
Evidence score
87
Priority
votes, feedback, ICP fit
Vote item
17
Bulk export
ICP fit · high intent
AI insight panel
Loop coach
3 signals point to bulk export. Promote it to close the loop.
Pill actions
Primary actionSecondary

One loop, many forms.

Discover → Publish → Waitlist → Beta → Feedback → Roadmap → Ship → Update, horizontal, circular, or compact.

Discover
Publish
Waitlist
Beta
Feedback
Roadmap
Ship
Update
Circular
Dashboard loop card
Discover
Publish
Waitlist
Beta
Feedback
Roadmap
Ship
Update
SignalBuilding in public
Turn scattered research into shareable insight
Join 1,284 on the waitlist.
ROADMAP
Bulk export · 17
SHIPPED
Saved-search

LoopLift brand, your identity.

LogoCustom
Accent colour#0EA5A0
Custom domainsignal.app
Founder noteOn
Product nameSignal
VisibilityPublic
Brand applications

One system, everywhere founders show up.

Landing hero
Marketing site
Product dashboard
App UI
Public build page
Founder page
Social post template
Build-in-public
Changelog email
You asked, we shipped
Waitlist page
Capture demand
Beta invite email
Cohort onboarding
Roadmap update
Status post
Newsletter snippet
Weekly build log

Everything you need to use the brand.

Placeholder packs, wire up the real files when they’re ready.

Logo pack
SVG · PNG
Download
Colour tokens
JSON · CSS
Download
Typography guide
PDF
Download
Icon set
SVG
Download
Social templates
Figma
Download
Deck template
Keynote · PPTX
Download
Product screenshots
PNG
Download
Public page templates
Figma
Download

Build a brand around public progress.

LoopLift helps founders turn product learning, audience feedback and shipped updates into a brand people can follow.

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