Checklist
The Launch Checklist
Everything to line up before, during and after launch day.
Launch day is the easy part if the loop before it was tight. Here’s what to line up.
Before
Warm the waitlist, line up your build-in-public posts, and make sure your changelog and roadmap tell a coherent story.
During
Notify everyone who voted or followed. Post the founder story. Make the public page do the convincing.
After
Capture the signals the launch surfaces, thank your referrers, and turn the best feedback straight into your next roadmap item.