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Guide

Public Roadmaps That Convert

Show demand without overpromising, and build trust as you ship.

7 min read

A public roadmap builds trust, or breaks it. The difference is showing demand without overpromising dates.

Rank by evidence, not loudest voice

Weight votes with ICP fit, intent, signals, revenue and effort into one explainable score.

Be honest about status

“Under review”, “Planned”, “Shipped”, clear states beat fake certainty every time.

Notify on ship

When an item ships, the people who voted should hear it first. That’s how a roadmap drives the next round of growth.

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